Proctor & Gamble (P&G) came into being in 1837 in Cincinnati (USA), a busy center of commerce and industry at that time. William Proctor was a candle maker, and James Gamble a soap maker, both emigres to the US from England and Ireland respectively. Their paths may never have crossed had they not married sisters Olivia and Elizabeth Norris whose father convinced his two sons-in-law to become business partners. From that humble but bold, new enterprise, P&G today has global operations in nearly 80 countries and markets its brands in more than 160 countries around the world. P&G operations in Pakistan began in 1989.

"P&G''s purpose is to provide branded products of superior quality and value that improve the lives of the world''s consumers," says A.G. Lafley, the Chairman of the Board, President and Chief Executive of Proctor & Gamble. "This purpose drives strategy. It guides the choices about what we will do and, just as important, what we will not do. At P&G we respect the consumer as boss. This respect is the reason P&G has stayed in business and grown for more than 165 years."

According to a P&G estimate, consumers around the world choose P&G products about 30 million times a day, and use P&G products nearly two billion times every day. Pampers, Tide, Ariel, Pantene, Bounty, Pringles, Vicks, Head&Shoulders, Camay and Crest are some of the P&G brands that have become household names. P&G has more than a dozen brands that individually generate over one billion dollars in sales every year. Leadership; Ownership; Integrity; Passion for winning; and Trust are the P&G Values, with P&G people bringing the values to life as the Company focuses on improving the life of the world''s consumers.

"At P&G Pakistan we are constantly trying to go beyond our brands in order to help the communities we operate in become stronger, healthier and more informed," says Hans Dewaele, General Manager P&G Pakistan. "To this end we have formed strategic alliances with some of the most effective social welfare organizations currently operating here. Our cause-related marketing programs, with the help of our partners, reach and impact the lives of millions of Pakistani people annually." The Hospital Education Program is supported by Pampers, and educates young mothers about baby care practices, immunization and vaccination. The Baby Care Clinic Program, again supported by Pampers, educates young mothers by going to their doorsteps. 3 million children annually in 5000 schools are taught basic hygiene habits and the importance of washing hands, supported by Safeguard. "With some of the most far reaching social programs in the history of Pakistan''s private sector, P&G Pakistan is intent on making a difference."